It’s time to set the record straight about some common misconceptions about chocolate milk. The chocolate milk survey is described as a nationally representative survey of 1,000 American adults, but this is impossible to verify without seeing how respondents were selected. Researchers are trained to look for the original methods whenever they read a new study, especially if the results are surprising. Apricot Mango Fruit on the Bottom . Incredible New Genetic Clues, This website uses cookies to improve your experience. It is often rational and is an … root beer with chocolate ice cream or coca cola with vanilla ice… 9. At the end of the day, it’s an exposure issue. Live Science is part of Future US Inc, an international media group and leading digital publisher. Cacao beans are seeds from cocoa trees. Chocolate milk is a sweetened chocolate-flavored milk.It can be made by mixing chocolate syrup (or chocolate powder) with milk (from cows, goats, soy, rice, etc.). Well you're in luck, because here they come. She confirmed that it's not publicly available. Q: How easy is it to milk a cow? For instance, if respondents associate some color cows with dairy production and other color cows with beef production, it's easy to see how people could become confused. Stay up to date on the coronavirus outbreak by signing up to our newsletter today. The survey was conducted by the Innovation Center of … In fact, the belief was so widespread that the Centre was prompted to write an entire piece debunking it, where, in answer to the question “ Does chocolate milk … Dairy shared: Does chocolate milk come from brown cows? Research suggests that phone surveys may be less accurate than online surveys because they require people to give their responses out loud to another person instead of quietly clicking away in privacy. A survey from the Innovation Center for U.S. This article was originally published at The Conversation. This matters. And 48 percent of … Ironically, rather than showing Americans' ignorance of chocolate milk's origins, the fact that media coverage of this survey was reported so widely and with so few caveats instead showed that many people are not skeptical of the science they read. Studies suggest we are more likely to accept new information when it confirms what we already want to believe. The rapid spread of this story is likely related to the desire, unfortunately prominent among many liberals, to see and label other people as ignorant. An NPR interview with Jean Ragalie-Carr, president of the National Dairy Council, is the closest we can get to the actual wording of potential responses: “there was brown cows, or black-and-white cows, or they didn't know.” But as Glendora Meikle of the Columbia Journalism Review points out, we don't know if those were the only options presented to respondents. Dairy found that 7% of people think chocolate milk is produced solely by brown cows, Food and Wine reports. Brown Cow. Media. Q: Why does a milking stool have only 3 legs? Even more worryingly, 7% of people said that they thought chocolate milk came from brown cows. Myth: Chocolate milk comes from brown cows. No. It's a real survey, though, which found that 7 percent of American adults surveyed think that chocolate milk comes from brown cows. Putting these two percentages together shows that more than half of Americans do not know how chocolate milk is made. Of course, without seeing how the question was worded, we can't know whether the chocolate milk question had validity. 10. Unfortunately, as news stories quickly pop up and go viral online, it's all too likely that we will continue to see such problems in the future. Importantly, none of this disproves the notion that some adults believe chocolate milk comes from brown cows. According to The Sun, “despite nearly one-fifth of the American states having cattle populations that outstrip the human population and agriculture being one of the country’s biggest industries, Americans remain largely ignorant of where much of their food … […] Knowledge is power. “The purpose of the survey was to gauge some interesting and fun facts about consumers' perceptions of dairy, not a scientific or academic study intended to be published,” she told us. 99. How now brown cow? Likewise, it's difficult to interpret the results of the chocolate milk question without seeing how it was worded. Apr 29, 2010 – Brown Cow – We found conflicting versions of this drink. This type of circular reporting without seeking out the original source can lead to the spread of misinformation. It's unlikely the chocolate milk survey ran into such problems, but depending on the questions asked, other challenges may have presented themselves. If this is the case, they're not confused about where chocolate milk comes from, but about the difference between dairy cows and beef cows. This points toward a confusing survey question. Facebook; LinkedIn; Twitter “Of course not, chocolate milk is made from cocoa beans, some additives and white milk that a normal cow produced ” answered the teacher to five-year-old Peter. A recent 1,000-person survey conducted by the Innovation Center for U.S. Chocolate Pot De Crème Dessert . And if that percentage … Grieving mother builds stairs to child’s grave so she can comfort her during storms, Girl survived beating with metal pole by 3 other girls, only to be thrown in a river to drown, President Trump abruptly wraps up COVID-19 briefing after telling a reporter to…, Turns Out Staying At Home Raising Kids Could Be More Exhausting Than Working, Trying To Suppress Sexual Thoughts Can Lead To An Increase In Such Thoughts, Study…, The Native Americans Celebrated Five Genders, Why Do People Cheat? 4.7 out of 5 stars 28. […] Right now, we’re conditioned to think that if you need food, you go to the store. Coffee Smooth & Creamy . Chocolate milk is simply regular milk that’s flavored with cocoa. As McComb notes, the survey is not a scientific one and isn't meant to be taken as evidence of Americans' knowledge (or lack thereof) of dairy products. This interpretation is intuitive: research has suggested that Americans lack understanding of many scientific concepts and the story line of Americans as woefully ignorant of science is perennial. These survey results line up with this prevailing wisdom. What is even more surprising is that a staggering 48% of people claimed that they were not sure where chocolate milk came from at all. ICYMI: Ouch!These are headlines editors probably wish they could take back We'll assume you're ok with this, but you can opt-out if you wish. Filed Under: Camp Songs for Grace. NY 10036. Our research suggests that people who are often accused of being “anti-science” are not necessarily as unscientific as one might think. As a society, we are also urbanizing and fewer people work in agriculture, so it's unsurprising that many don't know how food is made. Lauren Griffin, Director of External Research for frank, College of Journalism and Communications, University of Florida and Troy Campbell, Assistant Professor of Marketing, University of Oregon. Advert. ... Bash and the Chocolate Milk Cows. Learning how the study was done provides information that helps determine whether the science is sound and what to make of it. Vanilla Smooth & Creamy . Adults today might remember a circa 1980s commercial from Brown Cow chocolate syrup demonstrating, yep, that cartoon brown cows are responsible for your sugary-sweet milk… In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. But the fact remains that many reporters and news outlets decided to run the story without having seen the original results, instead citing one another's reporting. Please refresh the page and try again. Nothing in our educational framework teaches kids where food comes from before that point. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. Q: Why did the farmer only raise brown cows? This is according to a survey commissioned by the Innovation Centre for US Dairy in 2017, which found that millions of American citizens are somehow under the impression that their beloved choccy milk is a product of brown cows. For instance, someone who holds racist views may feel comfortable checking a box about it but might avoid openly professing those opinions on the phone to a stranger. The problem is that it's being reported on as though it is. Last week, a Washington Post headline provoked a collective groan of embarrassment: apparently “ seven percent of all American adults ” think that chocolate milk comes from brown cows.. Unsurprisingly, The Internet took notice. A: It’s a piece of steak. A bar of Milka Mondelez Alpenmilch milk chocolate. In this case, the chocolate milk statistic fits well with the notion that Americans are fools, so it's accepted and republished widely despite the numerous red flags that should give scientifically minded people pause. Paperback $10.99 $ 10. Fourty-eight percent don't know where it comes from at all. Myth: Chocolate milk is not as nutritious as white milk. That works out at about 16.4m people. Dairy found that 7% of American adults think chocolate milk comes from brown cows. Troy Campbell It's been all over the news lately: a survey by the Innovation Center for U.S. We reached out to Lisa McComb, the senior vice president of communications for Dairy Management, Inc., about the survey. Does Chocolate Milk Come From Brown Cows? The Truth About Milk Chocolate milk isn’t chocolaty because it comes from brown cows—just as strawberry milk isn’t obtained from pink cows, in case that also needed clarification. It's been all over the news lately: a survey by the Innovation Center for U.S. Future US, Inc. 11 West 42nd Street, 15th Floor, Chocolate milk is made from cow’s milk and flavouring or sweeteners. A new survey found that seven percent of Americans believe that chocolate milk comes from brown cows. Without it, we can’t make informed decisions. According to a recent survey, 7 percent of Americans believe chocolate milk comes from brown cows. […] We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber. Milk … Many palms hit many faces. A: He loved chocolate milk! All of these points are still valid. Cherry Vanilla Smooth & Creamy . Chocolate milk gets its color and flavor from cacao beans. Read More, Millions Of Americans Think Chocolate Milk Comes From Brown Cows, We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber. How Now Brown Cow - Coffee is a Stout - Sweet / Milk style beer brewed by Aslin Beer Company in Herndon, VA. However, the same teacher could be wrong in the near future. Score: n/a with 1 ratings and reviews. In and of itself, ignorance is not a problem. Fact: Actually, chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners. After farmers harvest the beans from cocoa trees, the cocoa beans are roasted, ground up and processed into a powder or syrup. This article was originally published on The Conversation. A: Give a cow a pogo stick. Please deactivate your ad blocker in order to see our subscription offer, uninformed about how their food is produced, Americans lack understanding of many scientific concepts, story line of Americans as woefully ignorant of science, phone surveys may be less accurate than online surveys, there was brown cows, or black-and-white cows, or they didn't know, “anti-science” are not necessarily as unscientific, unfortunately prominent among many liberals, more likely to accept new information when it confirms, 'Magic mushrooms' grow in man's blood after injection with shroom tea, CIA releases entire collection of UFO-related documents to truth-seeking website, Mystery of massive, train-stopping millipede swarms solved, Stash of late medieval gold coins discovered on a farm in Hungary, The planet is dying faster than we thought, Orangutans and otters strike up darling friendship at Belgium zoo. A: It’s a piece of steak. Poorly phrased or confusing questions abound in survey research and complicate the process of interpreting findings. Millions Of Americans Think Chocolate Milk Comes From Brown Cows. A survey put together by the Innovation Center for US Dairy found that 7 percent of adults believe chocolate milk comes from brown cows! Chocolate milk is made when cocoa beans, grounded up and mixed with plenty of sugar and other additives, is mixed with normal whole white cow's milk. The Innovation Center, in turn, links to a story on Today.com, which linked right back to the Food & Wine article. Um, guys, it comes from cows – and not just the brown kind. Dairy. Plain Smooth & Creamy . The most common chocolate brown cow material is cowhide. 93% of American adults think chocolate milk should come from white male cows. A cow in the In the Abondance valley in the Haute-Savoie, France, 30 kilometres to the south of Lake Geneva and on the threshold of the Portes du Soleil. Requirements Objective Description. There was a problem. A bar of Milka Mondelez hazelnut milk chocolate. Q: How easy is it to milk a cow? Without it, we can’t make informed decisions. NIEDERSACHSEN, GERMANY SEPTEMBER 12, 2014: A bar of Milka Mondelez Alpenmilch milk chocolate with the purple. In other words, chocolate milk does not come from brown cows. This gives context to the 7 percent number. Container and brown cow sign. Visit our corporate site. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of … Likewise, this isn't necessarily evidence that the survey itself is flawed. Thank you for signing up to Live Science. We thank the pig (oink, oink) for the bacon on the grill. Social scientists call this a problem with validity: the question doesn't really measure what it's supposed to measure. The takeaway of much of this reporting is that Americans are science illiterate as well as uninformed about how their food is produced. Last update: 10-16-2020. Blueberry Fruit on the Bottom . It can be purchased pre-mixed with milk or made at home by blending milk with cocoa powder and a sweetener (such as sugar or a sugar substitute), melted chocolate, chocolate syrup, or a pre-made powdered chocolate milk mix. Crème Brȗlée Dessert . But is this what the survey is actually telling us? To us as researchers studying science communication and public understanding of science, factors in the survey itself and in the way the media report on it raise questions about how much to read into these findings. New York, … Brown cows make the same kind of milk as black and white Holstein cows and reddish Devon cows. Q: How do you make a milkshake? Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. Chocolate Milk. According to The Sun, “despite nearly one-fifth of the American states having cattle populations that outstrip the human population and agriculture being one of the country’s biggest industries, Americans remain largely ignorant of where much of their food comes from.”. Maple Smooth & Creamy . By In other words, chocolate milk does not come from brown cows. Lauren Griffin, This led to some interesting challenges when trying to fact-check the survey: The Washington Post links to Food & Wine's coverage, which linked to the Innovation Center's website, which originally publicized the survey results. Gillis van de Zande November 30th 2012 . Likewise, how the survey was conducted – whether it was a phone or online survey, for instance – can have significant impacts on its accuracy. Chocolate Chocolate on the Bottom . Still, 7% of people – and remember, this survey talked to actual, grown-up adults – still … Chocolate milk is man-made. FREE Shipping. Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' 30 June 2017. But we realize we need accurate information to make the best choices for ourselves and our families about what we eat. So this survey did point out a lack of science understanding. The most popular color? Plants and Animals. upvote downvote report Fun fact: 7% of American adults believe that chocolate milk comes from brown cows. There are, of course, numerous far worse examples of public ignorance out there, including many about far more consequential issues. Questions about the original findings aside, there's reason to explore how the media covered the chocolate milk survey. Knowledge is power. To be fair, some milk questions and myths may make us smile. by Burton W. Cole and Buddy Lewis | May 1, 2015. A survey has found an astonishing number of Americans think that chocolate milk comes from brown cows. © Chocolate, from the tropical cacao tree, is mixed along with sugar into the white milk cows produce to create chocolate milk. The publication contributed the article to Live Science's Expert Voices: Op-Ed & Insights. We thank the brown cow for the chocolate milk. Read the original article. Did you scroll all this way to get facts about chocolate brown cow? According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. It’s either (or both!) […]. According to The Washington Post, this equates to roughly 16.4 million adults — slightly more than the Pennsylvania population. It certainly does nothing to undermine the need for increased science education in the United States or suggests that a better understanding of our food production system wouldn't be beneficial to society. You guessed it: brown. Accept There are a number of breeds of dairy cattle — Holstein, Jersey, Brown Swiss, Ayrshire, Guernsey and Milking Shorthorn to name a few — none of which produce chocolate milk. You will receive a verification email shortly. Indeed, early media coverage focused on the 7 percent statistic but left out the fact that 48 percent of respondents said they don't know where chocolate milk comes from. This was found in a survey conducted by the Innovation Center for U.S. 1-16 of 96 results for "brown cow chocolate" Skip to main search results Eligible for Free Shipping. A: Because the cow has the udder. Free Shipping by Amazon. Jokes about American intelligence were plentiful. On their website, the U.S. There are 493 chocolate brown cow for sale on Etsy, and they cost $25.43 on average. We thank the egg for the chicken, And the chicken for the eggs, We thank the Lord for our daily bread. While it's conceivable that 7 percent of the population doesn't know that chocolate milk is just milk with chocolate, the idea that a full 55 percent — over half of adults — don't know or gave an incorrect response begins to strain credulity. This factoid likely garnered such massive attention because it feeds into a popular narrative about American ignorance and science illiteracy. The results were instantly shared and republished by a mind-boggling number of outlets (a Google Trends search for “chocolate milk” and “brown cows” shows a spike beginning June 15th). The question was worded, we can ’ t make informed decisions, there 's reason to explore the. They read a new survey found that 7 % of American adults chocolate... According to the food & Wine article 'll assume you 're in luck, because they. The eggs, we can ’ t make informed decisions methods whenever they read a new found... Come from brown cows. covered the chocolate milk question had validity adults slightly. 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